Good Is the New Cool: The Principles of Purpose by Aziz, Afdhel

"Good Is The New Cool: The Principles Of Purpose" by Aziz, Afdhel is a nonfiction book published in 2021. The book explores the intersection of marketing and sales, focusing on the idea that being good is the new cool. It is written in English and presented in paperback format, making it suitable for adult readers interested in education and teaching. The author provides insights and principles on purpose-driven marketing and sales strategies, offering a unique perspective on the industry.